The Case Online School
Customer: Online school for 1-6-class students.The task is to get customers who will sign a contract for a one-month training year of 3000 UAH.
Budget: limited, for the start - 2000 UAH.Started the setting on August 19, all set up and launched on August 21.What steps I took before launching: Analyzed our website.He gave the plus.Design, text, and the reputation of the school.Definition of the site:
the speed of charging, a few buttons for applications, not to the end formed the UTP.He proposed:
Add the button to the application.The animation will be removed, the download speed of the site will be 25% better.Instead of animation, the background is added.The first two days are provided for free.The semantic collection of the writings is announced:
- Divided the campaigns into Ukrainian and Russian.- Collected 411 keywords, 790 minus words;
- Written for each GO for 3 announcements, used DVX;
- Collect all requests for competitors;
Monitoring of conversions.launch of advertising.They are going to be advertised throughout Ukraine.But that was a big mistake.Advertising worked from the 21st date to the 26th August.We spent 1281 UAH.I received 0 applications.HTTPS://monosnap.com/file/JdjFueXZsVfCAuDokPga3AHJZcOouJ
After these results, he proposed to stop advertising.Then I thought, “Give, only Kiev and the region.”I changed the bet strategy: I used the manual, and changed the target indications in the top of 80%, set the maximum price per click - 4 UAH.After these changes, applications and calls began to be received.We received 2-3 calls and requests every day.During this period, we received the price of the application for 260 UAH.Not to mention the calls.The end of my work.We spent 9,500 UAH.8,000 UAH.Customer money, 1500 UAH.- promo code), and received: 32 applications and 15 calls.https://monosnap.com/file/iqm7KMK1YfEDEUTBaNbj1pnsMCnEid
Of them, 30 customers agreed to a free 2 lessons.21 students have signed a training agreement.The price of one application / call is 202 UAH.The price of one contract is 452 UAH.
Budget: limited, for the start - 2000 UAH.Started the setting on August 19, all set up and launched on August 21.What steps I took before launching: Analyzed our website.He gave the plus.Design, text, and the reputation of the school.Definition of the site:
the speed of charging, a few buttons for applications, not to the end formed the UTP.He proposed:
Add the button to the application.The animation will be removed, the download speed of the site will be 25% better.Instead of animation, the background is added.The first two days are provided for free.The semantic collection of the writings is announced:
- Divided the campaigns into Ukrainian and Russian.- Collected 411 keywords, 790 minus words;
- Written for each GO for 3 announcements, used DVX;
- Collect all requests for competitors;
Monitoring of conversions.launch of advertising.They are going to be advertised throughout Ukraine.But that was a big mistake.Advertising worked from the 21st date to the 26th August.We spent 1281 UAH.I received 0 applications.HTTPS://monosnap.com/file/JdjFueXZsVfCAuDokPga3AHJZcOouJ
After these results, he proposed to stop advertising.Then I thought, “Give, only Kiev and the region.”I changed the bet strategy: I used the manual, and changed the target indications in the top of 80%, set the maximum price per click - 4 UAH.After these changes, applications and calls began to be received.We received 2-3 calls and requests every day.During this period, we received the price of the application for 260 UAH.Not to mention the calls.The end of my work.We spent 9,500 UAH.8,000 UAH.Customer money, 1500 UAH.- promo code), and received: 32 applications and 15 calls.https://monosnap.com/file/iqm7KMK1YfEDEUTBaNbj1pnsMCnEid
Of them, 30 customers agreed to a free 2 lessons.21 students have signed a training agreement.The price of one application / call is 202 UAH.The price of one contract is 452 UAH.