The concept of packaging for the freezing line “Bingo”

In the framework of the collaboration with the studio “Doris Advertising” I had a task to develop the packaging concept for the new premium freezing line. It was important to illustrate what buying this ice cream consumer would like to win in the lottery, because really good ice cream is more difficult to find on the boxes. So it was adopted the decision to draw in the logo a slot with a vibration combination in the form of the image of the ingredients. The design completely reflected the idea and at the same time looked pretty vibrant, taking into account the likeness of the target audience (40+)