The concept of the logo for Sport Life

This work is a commercial offer for refurbishment for a well-known network of fitness clubs and is being considered.
The key idea in the stylish combination of the first letters of the name in the form of a running man. The well-known and, in my opinion, successful idea of the figure of a runner, as a symbol of a healthy lifestyle, is preserved but improved. This idea gives the company the space to add various sports directions to its services.
Compared to the company’s current logo, this is significantly simplified, modern and more harmonious with the name font.
Current logo on their website: sportlife.ua