The Development of Brand Identity
Packaging and label design
TASK
To create a "legend" for the Ukrainian brand EXOL so that it is perceived as a TM with German roots.
German products possess a high level of trust among Ukrainians. Group of companies GALNAFTOGAS decided to use this opportunity to reposition its brand of car care products and to fix its "foreign" origin in customers' perception.
To make such repositioning possible NMS developed a new brand positioning concept, furthermore, offered EXOL identity vision and new package design for partner`s products.
To create a "legend" for the Ukrainian brand EXOL so that it is perceived as a TM with German roots.
German products possess a high level of trust among Ukrainians. Group of companies GALNAFTOGAS decided to use this opportunity to reposition its brand of car care products and to fix its "foreign" origin in customers' perception.
To make such repositioning possible NMS developed a new brand positioning concept, furthermore, offered EXOL identity vision and new package design for partner`s products.