The Elegance Identity Shop

Before creating anything, I find an inspiring image and use it to invent words or suggestions that will define my projects.

Using clues as a guide, I choose the font and begin to draw the figures, signs and images that come to mind. Going deeper into the research, trying many ideas. Then I choose the 3 best words, clarify them and add a color.

And I go back to the research mode and show the client’s logo on the packaging and on all items.