The Glam & Glory Lotion
1 Stage
Development of packaging design concept
Develop at least 3 options of packaging design concepts.The work is done in two consecutive submissions: in the first submission are provided at least 2 options, on the basis of a reasoned written refusal with the indication of the reasons for each of the proposed in the first submission options is developed an additional variant of the packaging design concept (second submission).The packaging design concepts are developed on the basis of 2 SKUs from a range matrix.The concepts of packaging design show the main marketing communicators with the consumer: typography (selection of fonts), color solution of the firm space (definition of color dominants), style and mode of performance (illustration/photo), the ability to adapt the design within the range matrix.Work at this stage does not involve work with details and elements that are not fundamental from the point of view of the concept: colour shades, proposed fonts, graphic solutions (illustrations/photos) etc.Finalization of packaging design
Implementation of the chosen packaging concept.The improvement includes the correction and processing of the main elements of the design: the design elements of the packaging, colors, fonts.2 Stage
Adaptation of packaging design
Three stages
The original model
Development of packaging design concept
Develop at least 3 options of packaging design concepts.The work is done in two consecutive submissions: in the first submission are provided at least 2 options, on the basis of a reasoned written refusal with the indication of the reasons for each of the proposed in the first submission options is developed an additional variant of the packaging design concept (second submission).The packaging design concepts are developed on the basis of 2 SKUs from a range matrix.The concepts of packaging design show the main marketing communicators with the consumer: typography (selection of fonts), color solution of the firm space (definition of color dominants), style and mode of performance (illustration/photo), the ability to adapt the design within the range matrix.Work at this stage does not involve work with details and elements that are not fundamental from the point of view of the concept: colour shades, proposed fonts, graphic solutions (illustrations/photos) etc.Finalization of packaging design
Implementation of the chosen packaging concept.The improvement includes the correction and processing of the main elements of the design: the design elements of the packaging, colors, fonts.2 Stage
Adaptation of packaging design
Three stages
The original model
Kyiv 
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