The influence of social signals on SEO: myths and reality

A deep analysis of the role of social networks in search promotion. The article traces the evolution of Google's views (from Matt Cutts to modern realities), analyzes independent experiments, and identifies the correlation between social activity and positions in the SERP. Technical aspects are considered: Open Graph protocol, local SEO (NAP, Yelp), and the influence of YouTube on organic results. The text is written for those who are building a comprehensive promotion strategy.