In the development of logos and packaging for Ivan-thea, natural, “the tree” colors, motives and elements are usually used. We and the customer decided to do a different way - to create a sense of premium product, adhering to a minimalist style. As a result, the logo is both the monogram of the first letters of the name, and the sheet of the plant with spots. The shades of gold and strong tea welding have supplemented the concept.