The network of quests bodyquest.com
Site: corpoquest.com - the network of quests for children.Languages: Russian
Region: Kharkov
The main task is to modernize contextual advertising on the site in order to increase sales.Method of Decision:
They launched a search advertising for the hotest audience.Correct tracking of objectives
Reduced budgets and rates for hot audiences
Create remarketing and search remarketing for better work with a warm audience
Other methods of attracting users using Google Ads
Conclusion: Due to the correct implementation of the objectives, it was possible to track the main ways "as users leave the application on the site".On the basis of the conversions became understandable the companies-leader, to which the main advertising budget was allocated.As a result, the main campaign "Search Quests of the House" for 4 months brought 284 leads, with an average leads value of 193.99 UAH.The old campaigns “Attention Dr” and “Concurrent” have been modernized.They remained working, but the budgets for them were cut.Remarketing (the cheapest price of the lead among campaigns) - 6 lead, the lead is worth 178.40 UAH.And the search remarketing test with a Look-a-like audience in which the highest conversion coefficient is 3.42%.(Today in the test and statistics collection)
Region: Kharkov
The main task is to modernize contextual advertising on the site in order to increase sales.Method of Decision:
They launched a search advertising for the hotest audience.Correct tracking of objectives
Reduced budgets and rates for hot audiences
Create remarketing and search remarketing for better work with a warm audience
Other methods of attracting users using Google Ads
Conclusion: Due to the correct implementation of the objectives, it was possible to track the main ways "as users leave the application on the site".On the basis of the conversions became understandable the companies-leader, to which the main advertising budget was allocated.As a result, the main campaign "Search Quests of the House" for 4 months brought 284 leads, with an average leads value of 193.99 UAH.The old campaigns “Attention Dr” and “Concurrent” have been modernized.They remained working, but the budgets for them were cut.Remarketing (the cheapest price of the lead among campaigns) - 6 lead, the lead is worth 178.40 UAH.And the search remarketing test with a Look-a-like audience in which the highest conversion coefficient is 3.42%.(Today in the test and statistics collection)