This project represents the development of the online store brand of women’s clothes for sleep SWEETSON.
The brand’s goal is to create a comfortable and elegant clothes that highlight the femininity of each woman.
The design must reflect the emotions of the brand: comfort, warmth, naturality.
Also the concept should be performed in the style of minimalism, with intuitively understood navigation.
Since the target audience is women, it was important to be transmitted through design excellence and femininity.
The brand’s goal is to create a comfortable and elegant clothes that highlight the femininity of each woman.
The design must reflect the emotions of the brand: comfort, warmth, naturality.
Also the concept should be performed in the style of minimalism, with intuitively understood navigation.
Since the target audience is women, it was important to be transmitted through design excellence and femininity.