The Pilates Online School. Organic traffic increased by 1200%

Search Engine Optimization (SEO)
Job 4 of 5
Project Description
The Pilates Online School.Works period: August 2022 - present
At the start of work: ~ 0 visits per month.Currently: ~ 1200+ visits per month

Pilates online school faced tough competition in the fitness education sector, requiring better visibility locally and nationally.The Strategies:
Local SEO is:
I created location-specific content and improved citation profiles to stand out in key local markets.Competitive Analysis to Fill Keyword Gaps:
By analyzing competitors, I found low-competition keywords and used them strategically to boost client rankings.Content Optimization:
I revamped existing content, focusing on keywords and user-friendly elements, and aligning it with search engine algorithms.The Results:
Increase organic traffic by 1200%;
- Achieved a 789% increase in the net organic keyword portfolio;
- Secured a significant 112% increase in organic keywords, now ranking in the top 1-3 positions;
Experienced an 88% increase in Google Analytics goal completions, signaling improved user engagement and conversions.
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