The project electric.ua

Contextual Advertising
Job 2 of 63
The main problems:

Low visibility from the Google/cpc channel
Very few shows of ads and accordingly clicks
Few transactions from Google Ads

Established goals:

Increasing traffic to the site
Increase the number of transactions on the site

The Results:

Google/cpc traffic increased by 191% per year compared to the same period
Increase of transactions by 160%