Tone of Voice Child Milk Chocolate
Copywriting
Brand Milk Chocolate for Children of Mouna (Primary Case)
The Creative Strategy:
What is? by OP :
This chocolate is safe for my child.
to whom? by CA :
Mothers who are ashamed that sometimes dismiss children with chocolate
About the product:
Sweet Milk Chocolate Without Clothes
Safe for children from 3 years old
Real milk without hormones and other fungi
Produced in Turin
For 4 pounds more expensive than the usual milk “Light”
The Creative Strategy:
What is? by OP :
This chocolate is safe for my child.
to whom? by CA :
Mothers who are ashamed that sometimes dismiss children with chocolate
About the product:
Sweet Milk Chocolate Without Clothes
Safe for children from 3 years old
Real milk without hormones and other fungi
Produced in Turin
For 4 pounds more expensive than the usual milk “Light”