Tote bag design for ENEY

My task was to design a shopper bag to showcase the new 9CDTF heat transfer film printing technology, which provides very bright and vibrant colors, for the largest promotional products supplier in Ukraine - ENEY.

I needed to convey the capabilities of this printing technology using an image of a color explosion. The goal was to display as many colors as possible and evoke excitement in the company's target audience.

The initial idea was to use colorful smoke.

In order to find the appropriate image, I initially used photo stocks. However, the images I found did not satisfy me, so I decided to generate images using artificial intelligence.

Using the Text To Image feature of Adobe Express, I generated images of colorful smoke and sent them to the client.

After reviewing, it was decided to try paint instead of smoke as the material, because although the images were bright and vibrant, they lacked expressiveness.

I generated a new batch of images with paint, applied them to bag mockups, and showed them to the client.

After reviewing, the client chose the option of a colorful explosion, and I started designing the bag. I needed to add text to it - the company logo and the name of the new printing technology. Then, I adjusted the composition and prepared the image by cutting it out using a mask.

Finally, I exported the project files and sent them to the client.

Visit my Behance to watch the full project.