Traffic on the roofs of the psychological school of Alexander Shahov
Project: Global Psychological Systems FZE
Registration at the autovebinar and 3-day free course.Target audience: CA - girls from all over the world, interested in the study of psychology and want to become psychologists, as well as psychologists, who want to increase their qualification.Geography: Geography of the cover - Russian-speaking people around the world, except Asia
What was done:
Definition of the target audience and its interests, behavior and demographic data.Creation of several advertising communications with attractive images, convincing text and CTA.Testing different advertising formats (carusell, video and one image) to determine the most effective format.Use of targeting tools such as interests, behavior and demographic data.The definition of the budget of the campaign and the location is announced on the platforms Instagram and Facebook.Continuous analysis of the results of the campaign and correction announced to increase the conversion.Use campaign efficiency measurement tools such as CTR, CPA and ROAS.Choosing the optimal timings to show advertising for maximum efficiency.Use of data analysis tools such as Google Analytics, Yandex Metrica, WebVizor, coordination and fitback from sales department
Results: As a result of the work, they successfully attracted the target audience and received a significant number of registrations.Advertising campaigns continue to work successfully, we continue to optimize them to increase conversion.Additionally: We also conducted A/B-testing various elements of advertising announced, such as headlines, images, descriptions и CTA, to determine which elements most effective in our advertising.They used different technologies and tools, to automatize the process of creating and optimizing the announced.
Registration at the autovebinar and 3-day free course.Target audience: CA - girls from all over the world, interested in the study of psychology and want to become psychologists, as well as psychologists, who want to increase their qualification.Geography: Geography of the cover - Russian-speaking people around the world, except Asia
What was done:
Definition of the target audience and its interests, behavior and demographic data.Creation of several advertising communications with attractive images, convincing text and CTA.Testing different advertising formats (carusell, video and one image) to determine the most effective format.Use of targeting tools such as interests, behavior and demographic data.The definition of the budget of the campaign and the location is announced on the platforms Instagram and Facebook.Continuous analysis of the results of the campaign and correction announced to increase the conversion.Use campaign efficiency measurement tools such as CTR, CPA and ROAS.Choosing the optimal timings to show advertising for maximum efficiency.Use of data analysis tools such as Google Analytics, Yandex Metrica, WebVizor, coordination and fitback from sales department
Results: As a result of the work, they successfully attracted the target audience and received a significant number of registrations.Advertising campaigns continue to work successfully, we continue to optimize them to increase conversion.Additionally: We also conducted A/B-testing various elements of advertising announced, such as headlines, images, descriptions и CTA, to determine which elements most effective in our advertising.They used different technologies and tools, to automatize the process of creating and optimizing the announced.
Slavyansk 
Available for hire