Transfer of actual REAL sales in Google Ads
If you are running ads on Google and have an online store, there is a high probability that the dashboard sees a distorted picture of sales.
**Problem one: not all conversions reach the dashboard.** Some orders simply get lost along the way — technical limitations of the platform, blockers, browser features. In some cases, 20 to 50% of actual orders do not reach the dashboard. The algorithm learns from incomplete data and makes incorrect bidding decisions.
**Problem two: those that do reach are dirty.** Among the recorded conversions, there are fake orders, duplicates, "just to find out the price," canceled and unclaimed packages. The dashboard counts them as real sales. In some cases, up to 30% of conversions are non-targeted. The algorithm learns from garbage data and spends the budget on audiences that do not buy.
The result in both cases is the same: you pay for advertising, but the algorithm does not work at full capacity.
## Solution
We connect CRM to the advertising dashboard in such a way that Google Ads receives data only about **actually completed orders** — those that the client has paid for and picked up. Daily, automatically, without manual actions.
The algorithm learns from clean data and optimizes the budget more effectively.
**Problem one: not all conversions reach the dashboard.** Some orders simply get lost along the way — technical limitations of the platform, blockers, browser features. In some cases, 20 to 50% of actual orders do not reach the dashboard. The algorithm learns from incomplete data and makes incorrect bidding decisions.
**Problem two: those that do reach are dirty.** Among the recorded conversions, there are fake orders, duplicates, "just to find out the price," canceled and unclaimed packages. The dashboard counts them as real sales. In some cases, up to 30% of conversions are non-targeted. The algorithm learns from garbage data and spends the budget on audiences that do not buy.
The result in both cases is the same: you pay for advertising, but the algorithm does not work at full capacity.
## Solution
We connect CRM to the advertising dashboard in such a way that Google Ads receives data only about **actually completed orders** — those that the client has paid for and picked up. Daily, automatically, without manual actions.
The algorithm learns from clean data and optimizes the budget more effectively.
Kyiv 
Available for hire
Offer work