Transfer of the site to the self-writing resource
The project
Online shop for dogs and other animals
Target
Transfer of the site with results
Increased Organic Traffic
targeting queries to the site, to bring potential buyers from organic search
Problems of the site:
Transition of a site from the Opencart CMS to a self-written site written in Python programming language
Previously, the site was only in one language - Russian.The task is to correctly optimize the Ukrainian version of the website.
Change the structure of the site for a better youth.After changing the structure it was necessary to give time to the search engines for the full reindication of pages.
Long load of the site.Because there was no possibility to make the correct technical optimization due to the technical problems
Duplication of pages and meta-tags on the website
SEO and development – a close interaction for better indexing of the site
The customer previously worked with the company Golden Web Digital on SEO advancement, but on the site there were constant difficulties in the technical part.Specialists with their forces tried to eliminate them, but over time it became impossible and the customer agreed to switch to the self-writing resource.During the creation of a site, SEO specialists worked closely with the project developers and gave their advice and wishes that the next site would be well indexed with search engines and responded to Google algorithms, in particular:
correctly set the canonial attribute to avoid further duplication of pages.remove html titles on the pages of the site, as they can only be used for promotional purposes and contain the necessary key queries.correct setup of the site mirror to avoid the deep site.and the others.At the development stage we have developed a logical structure of the site, which the developers easily realized on this project.This structure was also taken into account in the creation of the website design.For the transfer was created a strategy containing the following list of works:
Settings of redirects on all pages of the site - about 600 pages
Transfer of the blog to save results - 100 articles
Translation of the blog into Ukrainian
Create the right robots.txt file
optimization of pages of the site, in particular the creation of a technical task for writing unique content with the uses of relevant semantics, the prescription of the necessary meta-tags (title, description), as well as alt-attributes to images, the writing of html-titles relevant to each of the pages.After the writing of the site by the specialists of the Golden Web, the above written work was carried out, after which a complete re-audit of the site was made.On the screenshot we see the results of the indexation that was obtained after transfer.Results of site after transfer
After the transfer and opening of the index site, a detailed crawling resource was made, which showed us that 99% of all pages entered the index and 99% with 200 OK code of response.The 2x server response category is the “Success” category.This category informs users of a positive result.In particular, the code "200 OK" tells the user that his request is successfully fulfilled.Today, all search engines index resources and links that provide for requests with a response code of 200.The search engine understands this as follows: a page really exists, meaning it can be included in the index base.The next steps to promote the Zoo site by the IT company Golden Web
There is always something to look for and something to improve.Therefore, the following actions of SEO professionals will be improving the site’s position in search edition, as well as increasing organic traffic and the number of orders.In the first three months after the launch of the site, we plan to continue working with the main questions of the site through internal and external optimization, as well as to partially expand the semantics with which we will work.
Online shop for dogs and other animals
Target
Transfer of the site with results
Increased Organic Traffic
targeting queries to the site, to bring potential buyers from organic search
Problems of the site:
Transition of a site from the Opencart CMS to a self-written site written in Python programming language
Previously, the site was only in one language - Russian.The task is to correctly optimize the Ukrainian version of the website.
Change the structure of the site for a better youth.After changing the structure it was necessary to give time to the search engines for the full reindication of pages.
Long load of the site.Because there was no possibility to make the correct technical optimization due to the technical problems
Duplication of pages and meta-tags on the website
SEO and development – a close interaction for better indexing of the site
The customer previously worked with the company Golden Web Digital on SEO advancement, but on the site there were constant difficulties in the technical part.Specialists with their forces tried to eliminate them, but over time it became impossible and the customer agreed to switch to the self-writing resource.During the creation of a site, SEO specialists worked closely with the project developers and gave their advice and wishes that the next site would be well indexed with search engines and responded to Google algorithms, in particular:
correctly set the canonial attribute to avoid further duplication of pages.remove html titles on the pages of the site, as they can only be used for promotional purposes and contain the necessary key queries.correct setup of the site mirror to avoid the deep site.and the others.At the development stage we have developed a logical structure of the site, which the developers easily realized on this project.This structure was also taken into account in the creation of the website design.For the transfer was created a strategy containing the following list of works:
Settings of redirects on all pages of the site - about 600 pages
Transfer of the blog to save results - 100 articles
Translation of the blog into Ukrainian
Create the right robots.txt file
optimization of pages of the site, in particular the creation of a technical task for writing unique content with the uses of relevant semantics, the prescription of the necessary meta-tags (title, description), as well as alt-attributes to images, the writing of html-titles relevant to each of the pages.After the writing of the site by the specialists of the Golden Web, the above written work was carried out, after which a complete re-audit of the site was made.On the screenshot we see the results of the indexation that was obtained after transfer.Results of site after transfer
After the transfer and opening of the index site, a detailed crawling resource was made, which showed us that 99% of all pages entered the index and 99% with 200 OK code of response.The 2x server response category is the “Success” category.This category informs users of a positive result.In particular, the code "200 OK" tells the user that his request is successfully fulfilled.Today, all search engines index resources and links that provide for requests with a response code of 200.The search engine understands this as follows: a page really exists, meaning it can be included in the index base.The next steps to promote the Zoo site by the IT company Golden Web
There is always something to look for and something to improve.Therefore, the following actions of SEO professionals will be improving the site’s position in search edition, as well as increasing organic traffic and the number of orders.In the first three months after the launch of the site, we plan to continue working with the main questions of the site through internal and external optimization, as well as to partially expand the semantics with which we will work.
Ternopol 
Available for hire