TIR's digital trade transformation

The main task was to carry out a Discovery Phase to develop a mobile application for truck drivers in the United States with functionality for their socialization.Our team took on this product from the ground up.The client came to us with an idea that had been on his mind for some time.He saw that there were apps on the market that were primarily designed for experienced or American drivers.At the same time, many immigrants do not understand the language very well at first and often need to repair or maintain their cars, get information in a clear language, or just make some contacts in a new country.Therefore, it was hypothesized that by creating a multilingual application with such socialization features, the company would help immigrant drivers better adapt to living and working in a new country.Before starting to implement the product, an in-depth analysis is necessary!The SoloWay team implemented the discovery phase in a relatively short period of time (4-6 weeks).The client received a comprehensive vision of the future mobile application from various perspectives.It is worth remembering that the customer came up with an idea and received a set of artifacts that would help him make the right decision about investing in this product.In addition, our marketing team provided services to create a brand and logo, research the market potential, develop a presentation for investors, and prepare a product launch strategy.