Transportation - International delivery of goods
The site has already been set a promotion strategy and I had to move within the set strategy.
He found that the existing semantics was not for the target audience. The website is promoted according to the principle of "Delivery from the country". I determine, once the site provides services only to legal entities and does not carry all kinds of goods, then it is necessary to shrink the semantics and reassemble more accurate requests on the principle of "shipment of GROZOVs from the country".
The new semantic has frequencies 50-100 times smaller than the old. There are concerns about traffic decrease. Correction of internal optimization.
If in the work stage to build a schedule of conversions depending on the entrance pages. This is a clear dynamic of the growth of the number of orders of users who entered the site to the commercial section. which I was engaged. And the share of the indicated segment of conversions was the highest.
He found that the existing semantics was not for the target audience. The website is promoted according to the principle of "Delivery from the country". I determine, once the site provides services only to legal entities and does not carry all kinds of goods, then it is necessary to shrink the semantics and reassemble more accurate requests on the principle of "shipment of GROZOVs from the country".
The new semantic has frequencies 50-100 times smaller than the old. There are concerns about traffic decrease. Correction of internal optimization.
If in the work stage to build a schedule of conversions depending on the entrance pages. This is a clear dynamic of the growth of the number of orders of users who entered the site to the commercial section. which I was engaged. And the share of the indicated segment of conversions was the highest.
Mariupol 
A little busy