Travel agency for Greece

Main stages of work
Target audience analysis
I conducted a detailed analysis of the target audience to understand the needs, preferences and behavior of users. Key customer groups were identified, such as young travelers, families with children, elderly couples and corporate clients. This allowed me to adapt the interface to their expectations and make it intuitive.

Prototyping
To effectively plan the structure and navigation, I developed interactive prototypes for the computer, tablet and mobile versions. This helped test user scenarios and ensure ease of interaction.

Blue design
The visual style of the project was made in blue tones, symbolizing the Aegean Sea, sky and the atmosphere of relaxation. I harmoniously combined the blue palette with elements of white and sand colors to convey the warmth and purity of the Greek landscapes.

Adaptive design
The project included three versions of the interface:

Computer version: for users planning trips in the comfort of their home or office.
Tablet version: for users who prefer to book and study tours on the go.
Mobile version: optimized for quick access to agency services and booking from your phone.