Training "How to sell expensive goods"

Developed for employees of the retail network of orthopedic salons and an online store when introducing premium-class brands into the assortment.
Theoretical part + practical tasks with situational dialogues.

The training structure covers the following main topics:
* What product to consider expensive
* Difficulties faced by sellers
* How to present expensive goods on display
* Principles of Limited Edition and MIL
* Definition and difference between Price and Value
* Presentation of expensive goods
* Practical block with examples and tasks of constructing Property-Benefits-Advantages phrases, consideration of types of benefits
* Correct and incorrect phrases when communicating with customers
* Working on the objection "Expensive" with ready-made phrases and examples

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