Trinkettext: assortment strategy for sales growth
100 products in 20–30 categories — this is not a strategy, it is just an embedded potential.
There is a rule on marketplaces:
— either you choose 1–2 key categories and create a strong assortment in them (100–200 items in each),
— or if you have already taken 20–30 categories, you need to create 1000–2000 products to occupy space in each.
Trinkettext has embedded potential — but to achieve real sales, you need to either focus on top categories and increase volume, or scale the catalog immediately to thousands of items.
While you are standing "between two strategies" — buyers are leaving for those who clearly demonstrated choice and strength in their category.
Write right now https://t.me/+BBXMyuIqlBQ5YzQy
— in the channel are examples of my work, and I know how to make marketplaces profitable.
There is a rule on marketplaces:
— either you choose 1–2 key categories and create a strong assortment in them (100–200 items in each),
— or if you have already taken 20–30 categories, you need to create 1000–2000 products to occupy space in each.
Trinkettext has embedded potential — but to achieve real sales, you need to either focus on top categories and increase volume, or scale the catalog immediately to thousands of items.
While you are standing "between two strategies" — buyers are leaving for those who clearly demonstrated choice and strength in their category.
Write right now https://t.me/+BBXMyuIqlBQ5YzQy
— in the channel are examples of my work, and I know how to make marketplaces profitable.