Turnkey social media management for store networks

Project Name: Vapery
Platform: Instagram, Telegram
Field: Retail, vaping, sales
Role: Content manager, SMM specialist, designer, copywriter

Brief about the project:

I took full responsibility for managing the social media for a local vape shop. Started from scratch: without a concept, without a visual style, and without a content strategy. In a short time, managed to build a lively, attractive, and effective profile that:

— Attracts new customers through content
— Works on retention and repeat visits
— Used as the main communication channel with the audience
— Provides stable organic reach and growth

What I did:

— Developed a visual style (background, grid, colors)
— Designed posts, stories, Telegram groups, banners for promotions
— Wrote texts: from sales to entertainment
— Managed a Telegram channel in live format (announcements, reviews, introductions)
— Organized giveaways, contests, draws
— Filmed and edited content (reviews, Reels, Stories, etc.)
— Launched mini-branding: unique tone of communication, style of presentation