UGC Content + SMM for Planner Brand “Mriyateka”

Goal:
Increase brand awareness and improve content conversion through UGC and consistent social media management.

What was done:
– Created authentic UGC content (reviews, unpackings, reaction & playful videos)
– Managed Instagram based on a clear content strategy
– Launched Meta Ads campaigns for products: planners, challenges, budgeting tools
– Built emotional positioning: “planners as a path to your dreams”
– Developed visual identity in Reels + Highlights

Results:
– +80% growth in reach during the first 30 days
– Attracted new audience with low subscriber cost
– Boosted sales through emotional, relatable UGC
– Launched the first wave of international orders (via Nova Poshta)