UI/UX design of the educational platform "SmartStep"
SmartStep is a modern educational space for which I developed the visual identity and interface of the web platform. The main task was to create a trustworthy, yet strict and professional image of the educational institution.
Key features of the project:
- Color psychology: A warm chocolate-cream palette was used, symbolizing stability, premium quality, and comfortable learning.
- UX structure: The design is built on the principle of a marketing funnel — from emotional engagement on the main screen to specific calls to action (CTA).
- Social proof: Convenient blocks for parent feedback were developed, increasing the level of trust in the brand.
- Informative: A structured FAQ block and iconographic infographics were designed, allowing quick access to answers to important questions about learning.
As a Computer Science student, I created the layout with a focus on technical implementation. All elements have a clear modular grid and logical spacing, ensuring fast and high-quality layout without design loss.
Key features of the project:
- Color psychology: A warm chocolate-cream palette was used, symbolizing stability, premium quality, and comfortable learning.
- UX structure: The design is built on the principle of a marketing funnel — from emotional engagement on the main screen to specific calls to action (CTA).
- Social proof: Convenient blocks for parent feedback were developed, increasing the level of trust in the brand.
- Informative: A structured FAQ block and iconographic infographics were designed, allowing quick access to answers to important questions about learning.
As a Computer Science student, I created the layout with a focus on technical implementation. All elements have a clear modular grid and logical spacing, ensuring fast and high-quality layout without design loss.