The customer immediately pointed out that he wants a short-term cooperation, a month.He wanted me to arrange everything, tell them and give to self-conduct.At the beginning of the collaboration was conducted an audit of the site and advertising campaigns and it was found that due to problems with the site structure, the customer receives 2-3 times less conversions than it could.Also, Google Analytics 4 has been installed and set up, created conversions.Google Tag Manager has a standard sales gateway set: view_item - add_to_cart - begin_checkout - purchase.The first stage was the semantics (lists of keywords and minus words)
Then the headlines and descriptions of the ads for the search advertising campaign are provided.After approval by the customer, the search advertising campaign and the maximum efficiency campaign (Performance Max) were launched.After two weeks of work, the search advertising campaign was turned off and, on the basis of the data collected, two new search campaigns with different interests were launched.It didn’t go without difficulties.
I remember, through Google Tag Manager, a standard sales gateway was set: view_item - add_to_cart - begin_checkout - purchase.The customer had a big problem with the transition of users from the first stage of the wardrobe (veiw_item) to the second (add_to_cart), i.e. from viewing the page to adding the product to the basket.If easier, then users entered the site and went out, a very small percentage of users added the product to the basket.The planting amounted to 90,27%.The customer was provided with a clear list of recommendations to improve the conversion, but unfortunately it was not implemented.But, yet, thanks to the correct and literal settings of advertising campaigns, as well as the good customer communication with its users, it managed to a very good outcome in progress, in just one month.Number of orders: +48% compared to last months
Revenue: + 42% compared to last months
Then the headlines and descriptions of the ads for the search advertising campaign are provided.After approval by the customer, the search advertising campaign and the maximum efficiency campaign (Performance Max) were launched.After two weeks of work, the search advertising campaign was turned off and, on the basis of the data collected, two new search campaigns with different interests were launched.It didn’t go without difficulties.
I remember, through Google Tag Manager, a standard sales gateway was set: view_item - add_to_cart - begin_checkout - purchase.The customer had a big problem with the transition of users from the first stage of the wardrobe (veiw_item) to the second (add_to_cart), i.e. from viewing the page to adding the product to the basket.If easier, then users entered the site and went out, a very small percentage of users added the product to the basket.The planting amounted to 90,27%.The customer was provided with a clear list of recommendations to improve the conversion, but unfortunately it was not implemented.But, yet, thanks to the correct and literal settings of advertising campaigns, as well as the good customer communication with its users, it managed to a very good outcome in progress, in just one month.Number of orders: +48% compared to last months
Revenue: + 42% compared to last months