UKRTELECOM the interactive digital platform
Marketing Research
UKRTELECOM is one of the leading operators of fixed-line telephony. Creation of the interactive digital platform with gaming mechanics.
Our team composed a new UKRTELECOM anthem but it was just half of the task. Even bigger challenge was to present a new anthem to 30,000 employees and to involve them into communication.
Project was executed via a digital quest: we split the anthem composition into few parts and encrypted regional accesses only to particular parts.
Employees were supposed
to answer questions concerning composition to open encrypted parts.
Finally, when all regions gave correct answers, full anthem simultaneously became available.
Our team composed a new UKRTELECOM anthem but it was just half of the task. Even bigger challenge was to present a new anthem to 30,000 employees and to involve them into communication.
Project was executed via a digital quest: we split the anthem composition into few parts and encrypted regional accesses only to particular parts.
Employees were supposed
to answer questions concerning composition to open encrypted parts.
Finally, when all regions gave correct answers, full anthem simultaneously became available.