HIVE

Development of UI/UX design for a niche brand of technological footwear. The main goal is to convey the aesthetics of "urban armor" and combine a futuristic style with natural motifs.

Key design features:

Stylistics: Cyberpunk / Dark Mode. Use of a deep black background for contrast and neon green as an accent color.

Concept: Visual metaphor of biomimicry (combination of leaf texture and geometric mesh of honeycombs/hexagons).

Storytelling: Developed a personalization block with the "brand founder" to enhance trust.

UX solutions: Unconventional design of the feedback block (Social Proof) in the form of technical statistics "System Stats," which corresponds to the overall atmosphere of the brand.

Tools: Figma.

#webdesign #UI/UX-designer