Ultra cheap leads for the MDF-plint manufacturer

$130 was allocated for the test. Two advertising campaigns were launched. In one used the type of advertising "Gallery", and in the other banners with dynamic creatives. According to the results, the banners gave the price of the lide twice below the Gallery. The gallery was turned off. The ROI of the advertising campaign was ~120%. Case is remarkable for the incredibly low cost for the Ukrainian Facebook segment. The average lead costs 300-500 rubles, right now we got it for 25 rubles