Task
Improve the first impression of the website and strengthen the emotional connection with the brand using only one element - the background image. The task was to find a photo that better conveys the modern aesthetics of the brand without changing the overall structure of the design.
Process
Emotional impact analysis: The original image was analyzed. The main challenge was that it did not fully reveal the brand's story.
Choosing a new image: A photo was selected for replacement that creates a different mood. The new image not only shows the product but tells a story, engaging the user on an emotional level.
Preserving the design system: All work was done without changing fonts, composition, colors, and other key elements. This demonstrates the ability to work within the existing visual identity and enhance it through targeted but effective changes.
Result
As a result, a hero block was created with a powerful visual hook that immediately captures attention. The new image completely transformed the atmosphere of the page, making it more modern, dynamic, and
Improve the first impression of the website and strengthen the emotional connection with the brand using only one element - the background image. The task was to find a photo that better conveys the modern aesthetics of the brand without changing the overall structure of the design.
Process
Emotional impact analysis: The original image was analyzed. The main challenge was that it did not fully reveal the brand's story.
Choosing a new image: A photo was selected for replacement that creates a different mood. The new image not only shows the product but tells a story, engaging the user on an emotional level.
Preserving the design system: All work was done without changing fonts, composition, colors, and other key elements. This demonstrates the ability to work within the existing visual identity and enhance it through targeted but effective changes.
Result
As a result, a hero block was created with a powerful visual hook that immediately captures attention. The new image completely transformed the atmosphere of the page, making it more modern, dynamic, and