UpSell (logo, identity)

Logo and identity for a Ukrainian brand in the outsourcing sector. The main task is to create a visual image that reflects reliability, modernity, and openness to the global market.

What is at the core:
• a minimalist yet recognizable logo
• a color palette associated with technology and trust
• a flexible corporate identity system — from business cards to social media

The identity is created with consideration of:
• international positioning
• ease of implementation in digital and print
• adaptation for various platforms and media

The brand starts with the logo but is shaped through impressions. And it is the design that creates these impressions.