Launch of advertising on Facebook and Instagram targeted advertising

Launched targeted advertising in the eyelash extension niche to a local audience (women aged 18-45, Chișinău), using an offer with a 20% discount and creatives in the "before/after" format. Traffic was directed straight to the messenger. In 5 days, received 32 applications at $0.59 each with a budget of $18.90, with a CTR of 6.1%. During the process, optimized the campaign by disabling weak creatives and reducing the cost per application.