Usability analysis of competitor websites in the tire sales niche (Czech Republic)

Goal: Conduct a deep analysis of competitor websites to identify their strengths and weaknesses in order to develop a concept for a unique web resource.
Covered areas: UX/UI, content, functionality, user interaction, traffic, and basic SEO.
Result:
• Created a detailed implementation plan for the new site’s functionality
• Prepared recommendations for design, technical solutions, and content
• Identified market niches that open additional opportunities for the business
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