Case: 238 B2B leads for the payment service LaFinteca (LATAM) with a budget of $930.
What was done: set up a funnel through Meta Ads + lead form. Tested 16 campaigns and 4 different audiences — from broad to narrow segments of CEOs and founders.
What worked: geolocalized approach focusing on a specific country (Mexico) + clear benefit in the headline.
Numbers: $3.9 per lead, best campaign — 84 leads at $1.77, CTR 2.46%, reach 53,184.
Ready to launch a similar funnel for your project.
What was done: set up a funnel through Meta Ads + lead form. Tested 16 campaigns and 4 different audiences — from broad to narrow segments of CEOs and founders.
What worked: geolocalized approach focusing on a specific country (Mexico) + clear benefit in the headline.
Numbers: $3.9 per lead, best campaign — 84 leads at $1.77, CTR 2.46%, reach 53,184.
Ready to launch a similar funnel for your project.