UX/UI Design E-Commerce

Stay Pretty is a modern online clothing store focused on three user categories: women, men, and military personnel. The main goal of the project was to create a clean, minimalist, and at the same time user-friendly interface that provides easy navigation, quick access to desired products, and a pleasant user experience on any device.

As part of this project, I was responsible for the full UX/UI design cycle. The work began with competitor research and target audience analysis to better understand user needs. Based on the collected data, I created a UX persona, which helped shape the site structure logic. Then I developed a user flow — a convenient user path from the homepage to the checkout.

After the UX stage, I chose the visual style of the project: modern typography, a convenient grid, a thoughtful color palette, and a harmonious combination of elements that emphasize the reliability and simplicity of the brand. Next, I created high-quality page mockups, set up interactive prototypes in Figma, and conducted testing to ensure the interface is intuitive, user-friendly, and meets user expectations.

This was a valuable experience where I managed to combine an analytical approach with visual creativity and create an interface that looks modern, confident, and remains easy to use.