VETERAN'S PATH, Ukrainian Veteran Fund under the Ministry of Veterans Affairs

Even after demobilization, most veterans do not have a final sense of returning from war. The experience they went through while protecting us is traumatic. What the veteran had to see, do, and feel keeps their consciousness in the trenches and beyond.
Together with the Ministry of Veterans, we developed a strategy for the Ukrainian Veteran Fund with the key message: “The veteran's journey only begins with returning home.” The campaign's program video was aired on television and distributed through the administrative resources of all local government bodies. The video received the "Best of Contest" award at the Kyiv International Advertising Festival 2024.

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