$45 per person to $6 per person

After a year of stable work the account became the task of radically increasing the number of orders and reducing the price for the order. This task seemed almost impossible because the price for ice is stable on this market. Ice from other sources also have approximately the same cost, regardless of quality. But we decided to use Performance Max to get ice and this experiment allowed to get very cheap requests for repairs. Google Ads has become the main source of customer requests for this business.