AI videos and banners for the SPA center WISH AQUA&SPA RESORT

Main goal: Attracting the attention of the target audience to the WISH AQUA&SPA RESORT, increasing brand awareness, and boosting the number of service bookings through innovative and visually appealing AI creatives.

Completed works:
- Conducted an analysis of the target audience of the spa complex and identified key visual triggers (relaxation, aesthetics, premium service);
- Developed advertising texts and strong calls to action (CTA) using text-based AI models, considering the specifics of Google Ads;
- Generated a series of unique banners for the Google Display Network (GDN) and Performance Max campaigns using modern AI image generators, maintaining the brand style of the complex;
- Created dynamic advertising videos for YouTube Ads: from AI storyboarding and writing a script with a hook for the first seconds to generating the video footage itself;

Results:
The use of artificial intelligence allowed for optimizing the production budget and reducing the time to launch advertising. The created AI banners and video creatives break through "banner blindness," show a high click-through rate (CTR), and effectively convert YouTube viewers and search network users into actual guests of the spa center.

#AI #contextualadvertising #socialmedia