Product creative for lip balms
I created an AI creative for a cosmetics brand: a morphing video that showcases different flavors and shades of lip glosses.
In this project, I combined generative graphics, a realistic morph effect, and an aesthetic brand style to focus on the texture, shine, and color of the product.
I used:
• Midjourney/Flux — visual generation
• Runway / After Effects / CapCut — morphing and animation transitions
• Recraft / Photoshop — color correction, detail polishing
• AI-upscale — for the most clear and glossy look
The focus is on the emotion and feeling of the product's "deliciousness": smooth transitions between flavors, an emphasis on texture, clean shots that look expensive and modern.
The creative was designed for the Instagram Reels format and the customer's brand identity.
In this project, I combined generative graphics, a realistic morph effect, and an aesthetic brand style to focus on the texture, shine, and color of the product.
I used:
• Midjourney/Flux — visual generation
• Runway / After Effects / CapCut — morphing and animation transitions
• Recraft / Photoshop — color correction, detail polishing
• AI-upscale — for the most clear and glossy look
The focus is on the emotion and feeling of the product's "deliciousness": smooth transitions between flavors, an emphasis on texture, clean shots that look expensive and modern.
The creative was designed for the Instagram Reels format and the customer's brand identity.