Viral AI advertisement "Pain with the Sofa"
Strategic Task (The Challenge)
Clients do not remember boring advertisements. For service companies (such as transportation), it is critically important to create an instant emotional connection and be memorable at the moment when the client feels "pain."
Task: How to turn the universal "pain" (moving) into a viral SMM video that sells?
Solution: Narrative + Engagement Psychology
Instead of just showing a truck, we used a classic 3-act narrative structure wrapped in humor:
Act 1 (Problem): Setting the task, stress.
Act 2 (Confrontation): Comically hyperbolized, failed attempt to handle the couch alone, leading to disaster. This is the "hook" that makes the viewer recognize themselves and watch until the end.
Act 3 (Solution): The appearance of the "hero" (delivery service), who easily solves the problem, providing relief and happiness.
Technological Stack
This project demonstrates my key strength: I am not an AI operator, I am a director.
Generation (AI): Creating cinematic visuals and characters using Gen-AI (Runway/Pika).
Post-production (Human): Full cycle of editing, sound design, and color correction in Adobe Premiere Pro and After Effects to achieve final quality, rhythm, and emotional impact.
Business Result
This video is a ready-to-use, high-performance SMM asset. It proves that with AI, you can not only "make pictures," but create cohesive, compelling advertising stories that generate engagement and solve business tasks.
Are you looking for not just an AI executor, but a creative partner who thinks in narratives and business goals?
Contact me to discuss your project.
Clients do not remember boring advertisements. For service companies (such as transportation), it is critically important to create an instant emotional connection and be memorable at the moment when the client feels "pain."
Task: How to turn the universal "pain" (moving) into a viral SMM video that sells?
Solution: Narrative + Engagement Psychology
Instead of just showing a truck, we used a classic 3-act narrative structure wrapped in humor:
Act 1 (Problem): Setting the task, stress.
Act 2 (Confrontation): Comically hyperbolized, failed attempt to handle the couch alone, leading to disaster. This is the "hook" that makes the viewer recognize themselves and watch until the end.
Act 3 (Solution): The appearance of the "hero" (delivery service), who easily solves the problem, providing relief and happiness.
Technological Stack
This project demonstrates my key strength: I am not an AI operator, I am a director.
Generation (AI): Creating cinematic visuals and characters using Gen-AI (Runway/Pika).
Post-production (Human): Full cycle of editing, sound design, and color correction in Adobe Premiere Pro and After Effects to achieve final quality, rhythm, and emotional impact.
Business Result
This video is a ready-to-use, high-performance SMM asset. It proves that with AI, you can not only "make pictures," but create cohesive, compelling advertising stories that generate engagement and solve business tasks.
Are you looking for not just an AI executor, but a creative partner who thinks in narratives and business goals?
Contact me to discuss your project.
Kyiv 
Available for hire
Offer work