Viral CGI marketing: The "Giantism" trend for a shoe brand

In this project, I implemented one of the most popular global trends — Surrealist CGI / Gigantism. Using a real model of boots, I created a series of creatives where a giant woman interacts with urban architecture: sitting on the rooftops of skyscrapers, walking the streets, and resting on buildings. This is a perfect example of how AI helps a brand stand out and "break" the social media feed.

Why is this case important for business?

Scroll-stopping: Unconventional scales make the user stop and examine the details.

Virality: Such content has significantly higher chances of reposts and organic reach.

Budget savings: Creating similar content through classic 3D production costs thousands of dollars and takes weeks. I implement this using AI much faster and more affordably.

Technical implementation and tools:

Working with the product: Using a photo of the original boots as a basis to maintain 100% detail of the product.

Generating environment and interaction: Using NanoBanana PRO and Seedream 4.5 to create complex compositions where AI accurately calculates scales, shadows from the giant on the buildings, and the perspective of the city.

Consistency: Maintaining the image of the model and shoe design across all scenes (sitting, standing, in motion).

Quality: Processing in Topaz AI to preserve the clarity of the texture of the leather and the material of the shoes even at a large scale.

I am always on trend:
I constantly monitor global visual trends and master new techniques. This project is proof that I can offer your brand not just an image, but a modern advertising solution that works for recognition.