Manufacturing of tables from wood and epoxide smoke at order
How to Restore a Business in War With Ads on Facebook
The project is the production of tables of wood and epoxide smoke at order.hopefully :
City of Charkassy
Through the war they lost all the sources of customers.
No orders.
There is only the Instagram page of the project.
The average check is 11,000 UAH.
About the project: own production of tables and soft accessories for the house (hour, plate, etc.) from natural wood: mainly dust and shell.Toning of the tree, epoxide smell.The price segment is average on the market.Preparation takes up to 14 working days.The customer came to us with a good Instagram profile, but full misunderstanding how in war conditions to regenerate their business.What was done:
The analysis of CA.
Develop a marketing strategy from zero.
Do recommendations and scripts for sales in Direct
Set a constant flow of ice on a daily basis
Initially, a number of hypotheses were developed.In all there was one advertising purpose - a message to Direct.Why the Direct?Because we didn’t have a site and customers could view the range and prices only in Instagram.The ice-form is not an option, because it would greatly reduce the conversion to the sale and would take a lot of time in the manager to process applications.The main need is to bring to the profile of people who are ready to pay for the dinner table 10+ thousand UAH.Now our advertising budget per month is 7000-8000 UAH, with which we get 20+ sales for a total amount of 225-250 thousand UAH.Conversion to sale 16-17%.It is 29 times.
The project is the production of tables of wood and epoxide smoke at order.hopefully :
City of Charkassy
Through the war they lost all the sources of customers.
No orders.
There is only the Instagram page of the project.
The average check is 11,000 UAH.
About the project: own production of tables and soft accessories for the house (hour, plate, etc.) from natural wood: mainly dust and shell.Toning of the tree, epoxide smell.The price segment is average on the market.Preparation takes up to 14 working days.The customer came to us with a good Instagram profile, but full misunderstanding how in war conditions to regenerate their business.What was done:
The analysis of CA.
Develop a marketing strategy from zero.
Do recommendations and scripts for sales in Direct
Set a constant flow of ice on a daily basis
Initially, a number of hypotheses were developed.In all there was one advertising purpose - a message to Direct.Why the Direct?Because we didn’t have a site and customers could view the range and prices only in Instagram.The ice-form is not an option, because it would greatly reduce the conversion to the sale and would take a lot of time in the manager to process applications.The main need is to bring to the profile of people who are ready to pay for the dinner table 10+ thousand UAH.Now our advertising budget per month is 7000-8000 UAH, with which we get 20+ sales for a total amount of 225-250 thousand UAH.Conversion to sale 16-17%.It is 29 times.