Virtual Electronics

Virtual Electronics — a Singaporean IT company that represents a cohesive team of talented specialists and advanced technologies.

Tasks
The client identified the following business objectives that needed to be addressed by the project team:
- Increase conversion rates by implementing the latest e-commerce design trends and improving usability.
- Attract both corporate clients and potential employees.
- Enable users to submit applications via the website to enhance customer service.
- Implement a responsive layout to ensure correct display on any device.
- Expand the company's scope by introducing new features and services.

Process
The Promodex team decided to execute the project in several stages:
- Conduct niche and competitor analysis.
- Study the company's services.
- Perform search query research.
- Develop the website structure.
- Create the UI/UX design.
- Implement the design.
- Carry out necessary front-end and back-end development work.
- Conduct testing.

Result
The Promodex team successfully completed the project in 24 working days:
- The website passed the PageSpeed Insights check successfully and was in the green zone, which is a key factor for further SEO optimization.
- The website design aligns with modern trends and conveys a spirit of innovation, confirmed by feedback from employees and clients.
- Thanks to high-quality internal optimization, search traffic began to grow within the first 4 months of the site's operation.

Audience
The target audience of the project consists of three key segments:
- Individuals and companies seeking to develop online and looking for suitable solutions.
- Product companies interested in cloud solutions and aiming to implement them.
- IT specialists interested in the latest technologies and ready to adopt them.

Team
The project was carried out by a team of 8 people: a project manager, a business analyst, a marketer, a UI/UX designer, an SEO specialist, a front-end developer, a back-end developer, and a QA engineer.