Visual brand identity Catniverse

Catniverse is not just a brand. It is a universe where cats are the main characters, and each star is a symbol of their graceful, calm, and mysterious world. The logo is designed to immediately evoke warmth, a smile, and a sense of fairy tale.

The task was to develop branding for the Catniverse brand.

Done:

• logo;
• business cards;
• official letterhead with statement;
• document folder;
• badge;
• brand sign.

Baloo 2 font — a modern geometric display font with soft, rounded shapes that perfectly reflect the character of the brand. Its smooth curves resonate beautifully with the shapes of the cat logo — creating unity between graphics and text.