Visual concept for optics

I was responsible for developing the visual concept for the social media of the optics brand.

At the start of the project, I analyzed the brief and references from the client, after which we reached a common conclusion that the brand wants to see its social media in a more magazine style — with an emphasis on aesthetics, clean presentation, and visual integrity.

As part of the work, I conducted a deep analysis of the Ukrainian and foreign optics market: I researched visual styles, compositional solutions, typography, color accents, and content formats used by competitors.

Based on the analysis, I selected a stylistic direction, visual elements, and content categories that distinguish the brand from competitors and create a recognizable, modern image on social media.

For more detailed information — please contact me personally!