Visual identity for Colorize

It's an art store that needed a bright and minimalistic design. The idea of the logo is to use empty spaces that call for filling them with paint. It is a kind of call to creativity. That also resonates with the name of the store. A slightly playful logo creates a positive perception, along with bright colors and round shapes. The extended version of the logo has a symbol of paint flow, which is typical for fine art.

#branding #GraphicDesign #logo