Visual identity for the ice cream brand "HOCHU"

Brand goal:
HOCHU creates ice cream that allows you to be yourself.
We inspire people to express their uniqueness, quirks, and desires - without judgment, without limits, with a smile. Because everyone deserves their share of happiness, color, and freedom.
HOCHU - ice cream with character.
Bright taste. Bold emotions.
"Want it? Take it!"
No rules - just pleasure.
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