Visual identity • Social media • Content design

This project focused on creating visual content for the Instagram of a flower shop using images generated by artificial intelligence, based on amateur photographs provided by the client. The visual elements were further enhanced and improved in Photoshop to achieve a cohesive, recognizable aesthetic and convey the emotional value of the brand.

Client:
- local flower shop
- offline and online orders (if available)

Project goals:
- update the visual style of Instagram
- create an aesthetic yet sales-oriented feed
- strengthen brand trust
- attract a new audience
The client provided simple product photographs and basic visual materials. We transformed them into an emotional, narrative video designed to capture attention and increase engagement. A cohesive thematic content system enhanced the brand's visual presence and made the feed more appealing and recognizable. Audience reach doubled within the first month due to the improved visual identity and a more strategic approach to content.