Invested $790 – Earned $25,300 – Euro Education

Task:
Increase the number of inquiries and sales of the service
through advertising on Facebook and Instagram

Point A 02.23:
The company has from 1 to 3 applications per week, trying to run ads independently
The company does not understand how to manage social media so that it generates inquiries in conjunction with advertising

Point B 05.23:
The company closed the spring and summer enrollment in three age groups
The company has a corporate style for the Instagram social network
Trust in the company increased due to stable advertising and quality social media

Purpose of advertising campaigns:
Unfortunately, the website is morally outdated, navigation is very complicated, and during registration, it is very difficult for a person to understand what exactly to click, so we chose a Lead form as a method of collecting applications.
During testing, it became clear that there is no point in running ads in the Czech Republic and Kazakhstan.
Leads are very expensive and do not even answer calls.

The audience in Ukraine, on the other hand, provided cheap and interested leads. Therefore, a decision was made to focus on it and optimize results. Then we just observed how competitors take our advertising campaigns and launch them :)

Over the entire period, the following was obtained:
101 applications; 10% - no answer and another 10% - not interested; the last 80 applications were of good quality.

To sum up, the advertising results are:
Advertising budget - $790
Number of applications - 101
Number of sales - 11
Earned $25,300
ROAS - 3200%