Wallaby

TM Wallaby is a Ukrainian manufacturer of bags, backpacks, suitcases, and accessories. TM Wallaby is a laureate of the national competition "Higher Standard" for 2006 and a laureate of the "Top 100 Goods of Ukraine" competition in 2009.

Tasks
The client set clear objectives that the project team needed to implement:
- Develop an online store with a modern design and extensive functionality;
- Attract an online audience, surpassing competitors;
- Enable order placement through the website;
- Implement responsive layout for all device types;
- Online payment through the website;
- Collect user data.

Process
The Promodex team decided to implement the project in the following stages:
- Analyze the niche and competitors to identify strengths and weaknesses.
- Conduct search query analysis to create the website's semantic core.
- Create the site structure based on the semantic core.
- Develop UI / UX design based on the conducted analytics.
- Implement website design according to the company's brand book and modern web design trends.
- Complete the necessary front-end and back-end work.
- Test the project, including load testing, usability, performance, and security.

Result
The Promodex team delivered a turnkey solution in 31 working days: from client inquiry to website development and launch.
- Implemented a convenient site search that corrects spelling errors and provides suggestions;
- Created export files for marketplaces;
- Developed a Personal Account for two types of users—wholesale and retail;
- The design and structure of the site meet modern trends and usability standards.
- Thanks to high-quality website optimization, within the first 4 months, the site ranked in the Top 10 search results for high-frequency keywords.

Audience
The target audience of the project is men and women aged 18 to 65.

Team
The project was carried out by a team of 8 people: project manager, business analyst, marketer, UI/UX specialist, SEO specialist, front-end developer, back-end developer, QA specialist.